Based upon our successful seminar and webinar series we've been presenting on Social Network and Web 2.0 Marketing over the past few years, we've developed this 17-part Social Network Marketing HOW-TO GUIDE, walking you through each step in promoting your company using social network marketing in a careful and very detailed format.
Building Your Web 2.0 Business Presence
Facebook fan page
LinkedIn Group
Twitter Profile
Discuss the power of branding in the small square icon image
Content Tools for your Web 2.0 Business Presence
Blog for the written word and integrated into Facebook, Twitter and LinkedIn
How to choose a blog software (Wordpress, Blogspot or Tumblr)
What to blog about - story to tell for your business
Examples for destination marketing
Commenting, labels and tags
Status Updates and Twitter
Discuss hash tags, @ symbols, etc.
Photos added to Flickr and integrated into Facebook, Twitter and blog
Video added to YouTube and integrated into Facebook
How these basic social networking tools work together
Describe how the blog integrates with Facebook and Twitter
Linking Facebook fan page to Twitter
These social media sites (touch points) need an audience
Measuring this audience using Bit.ly
Managing and promoting events in social networking
Facebook News Feed
Facebook's news feed and the viral nature of reaching "friends of friends"
The basic posting of a link
Photos and events most viral components of Facebook news feed
Tricks for getting people to tag themselves in photos
Discuss viral nature of likes, comments and shares
Discuss managing comments as customer relationship management
Messaging and direct communication tools in social networks
Social network marketing and search
How is Facebook content searched
Every element should link back to each other
How is Twitter content searched (trends, OneRiot.com, Google's new search)
Social network marketing and search engine optimization (SEO)
Facebook advertising - how to
Other social networks (automated ones including Plaxo and FriendFeed)
How to connect social media content in these sites
Tricks for adding connections/fans/followers
Using sites such as retaggr.com and unhub.com
Other social networks (manual)
Discuss how each niche community has a few key social networks worth looking at, i.e., Yelp.com, TripAdvisor.com, Ning.com sites, TripWolf.com, etc.
Putting Twitter To Use For Your Company
3rd party programs and how they can help maximize Twitter marketing effectiveness
TweetDeck
Seesmic
HootSuite
The power of the ReTweet
Why should you ReTweet other Twitter postings?
Why should your goal to be to have your Twitter postings ReTweeted?
Other social networks useful for content
Digg - great tool for expanding the reach of articles written by your organization
Delicious - bookmark articles relevant to your industry. Great tool to use as a "thought leader" in your field; also has RSS feed for integration into other sites and to set up to Twitter automatically.
Google Reader - handy tool to highlight key articles you may like as well, similar in scope to Delicious
How to make your website's content maximized for social networking tools
Code for thumbnail image preferences and RSS feed automation
Various methods of adding share buttons to a site
Making it quick and easy to find and join your various social networking sites
Measuring Social Network Marketing ROI
Facebook Insights
Twitter's companion site, bit.ly
Tips and Tricks
Using Ping.fm for status updates
Using Posterous.com for larger content updates
Including custom HTML in your Facebook fan page
Commenting on blog postings, Facebook postings and LinkedIn discussions related to your industry
Twitter strategies
Mobile social network marketing (includes Facebook mobile as well as Google Buzz; Mobile only tools include Loopt.com and FourSquare.com).
Social Media Marketing - HOW-TO Guide
